NB: OUT OF DATE CONFERENCE NOTICE. HERE FOR
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INFORMATION PURPOSES ONLY.
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MCLUHAN PROGRAM, UNIVERSITY OF TORONTO,
HOSTS CONFERENCE ON CULTURE AND TECHNOLOGY

 - MAY 25 TO 28, 1994

IN TORONTO, ONTARIO, CANADA

FOR REGISTRATION AND INFORMATION CALL KATHRYN AT 416-978-7026
(Fax 416-979-5324, E-mail derrick@epas.utoronto.ca)

Technology's impact on culture is no longer a matter of chance but an
issue of choice. Culture is a result of the technologies we choose to
implement. We are at a point where the available technologies now present
infinite possibilities. The question is no longer What can we do? but
What do we want?

Technology is forging in a new alliance between business and culture.
Today's entrepreneur is frequently a combination of technology
specialist, cultural analyst and artist. This new generation of business
people identifies and capitalizes on business opportunities that arise
where culture and technology converge.

CULTURE TECHNOLOGIES CONVERGENCE CONFERENCE OF ONTARIO AND THE FOUR
MOTORS OF EUROPE brings together some of the best and brightest
innovators from business, the arts, museums, design, and creators and
developers of new technologies from Europe and Ontario. Delegates from
related but separate areas of expertise will join to bring new
perspective to issues of current importance in culture and technology
from their own unique vantage points. Internationally renowned in their
fields, many of the speakers are owners or directors of businesses that
involve the successful merging of culture and technology - people who
have taken the critical leap to turn what they have imagined into a
business reality.

CONFERENCE PACKAGE:  $300 CDN    Students $175 (+ GST) Including:
sessions noted PLUS: opening reception at the Design Exchange, May 25;
dinner and performances using new technologies at the Art Gallery of
Ontario, May 26;  free 3-day admission to the MULTIMEDIA '94 Trade show,
Metro Convention Centre.

OPENING KEYNOTE: May 25 - 6 pm reception, 7:15 pm keynote, Design
Exchange Phillippe Queau - founder of IMAGINA, a major European new
technology exposition


PUTTING CULTURE INTO BUSINESS: DESIGN AND TECHNOLOGY May 26 - 9 am to
12:30 pm Metro Convention Centre (co-ordinating with the opening of
MULTIMEDIA '94) 2 to 6:15, Design Exchange, 7:30 pm, dinner, Art Gallery
of Ontario Design interprets and provides access to technology and
facilitates its adoption. The designer's vision often is the quickest
avenue to understanding how things work. How are designers from various
disciplines working with and interpreting multimedia, interactivity and
other technologies? 13 speakers/panelists including Mai Felip - Director
of the Barcelona Design Centre Thomas J. Jermoluk - President of Silicon
Graphics, opening speaker for MULTIMEDIA '94 John Tyson - Vice President,
Corporate Design Group Bell - Northern Research, multinational designers
and producers of telecommunications equipment and systems Gaetano Pesce
- one of Italy's most renowned architects and industrial designers


CULTURE IS OUR BUSINESS: INTERACTIVE TECHNOLOGIES AND CULTURAL
INSTITUTIONS May 27 - 9 am to 4:00 pm, Art Gallery of Ontario Cultural
institutions are competing for audiences in an open market of education
and entertainment. How can they harness new technologies for greater
relevance? 14 speakers/panelists including:
Robert Fulford - Journalist, cultural observer and analyst, Toronto
Xavier Berenguer - Director, AudioVisual Institute,
Pompeu Fabra -  University Barcelona
Thomas Haegele - Film Academy, Ludwigsburg
Gail Dexter Lord - President, Lord Cultural Resources
  - planning and management for cultural institutions and
     attractions, Canada, U.K., Asia-Pacific, U.S.
George MacDonald - Director, Canadian Museum of Civilization


BUSINESS IS OUR CULTURE: OPPORTUNITIES FOR THE FUTURE May 28 - 9 am
to 4:30 pm, Design Exchange Technology is changing culture via business.
What are the opportunities arising now and in the near future for
businesses in which culture and technology converge? 8 speakers/panelists
including:
Montxo Algora - Director Art Futura, Barcelona
Derrick de Kerckhove - Director, McLuhan Program in Culture and
        Technology, Toronto.
Ezio Manzini - Director of Design, Domus Academy,
Milan Jeffrey Shaw - Director of Media Arts Research Section, ZKM Karisuhe