McLuhan on Literate People:
 ===========================
 Literacy makes us [literate people] very accessible to ideas
 and propaganda. The literate man is the natural sucker for
 propaganda.... Therefore, propaganda is our Achille's heel;
 it's our weak point. We will buy anything if it's got a good
 hard sell tied to it. And so propaganda is the great big soft
 spot in the makeup of the literate man.

 MCLUHAN: THE MAN AND HIS MESSAGE. Written and narrated by Tom Wolfe.
 Directed by Stephanie McLuhan. McLuhan Productions in association
 with the CBC. CBUT/2. Vancouver 15 October 1984.