>MM>Beyond a certain level of information,
>MM>advertising takes over from the product

In the 'Adbuster' idiom we say we are actually
"drinking the commercials" rather than the beer.


Writing an introduction to Bill Key's first book,
(Subliminal Seduction (1972)) McLuhan said:

"Advertising is an environmental striptease for a
world of abundance."

"How about the adman's rip-off?  He must move on
more than one level in order to obtain the the interplay
that involves the public.  The poet lets us look at
the world through the mask of his poem while wearing us
as his mask: "hypocrite lecteur, mon semblable, mon
frere, "said Baudelaire to his reader.  The adman shows
us the world while playfully putting on our cash and
credit as his own motely."

Philip Fleischer    Philip@coc.Powell-River.BC.CA    604/483-4701