If these mass media should serve only to weaken or corrupt previously achieved levels of verbal and pictorial culture, it won't be because there is anything inherently wrong with them. It will be because we have failed to master them as new languages in time to assimilate them into our total cultural heritage. Marshall McLuhan, University of Toronto Quoted in Sullivan, Sr. Bede. MOVIES:UNIVERSAL LANGUAGE. Notre Dame, Indiana: Fides, 1970: viii.