"It is quite literally true that since printing it has been the poets and
 painters who have explored and predicted the various possibilities of print,
 of prints, of press, of telegraph, of photograph, movie, radio and
 television. In recent decades the arrival of several new media had led to
 prodigious experimentation in the arts. But, at present, the artists have
 yielded to the media themselves. Experimentation has passed from the control
 of the private artist to the groups in charge of the new technologies. That
 is to say, that whereas in the past the individual artist, manipulating
 private and inexpensive materials, was able to shape models of new
 experience years ahead of the public, today the artist works with expensive
 public technology, and artist and public merge in a single experience. The
 new media need the best artist talent and can pay for it. But the artist can
 no longer provide years of advance awareness of developments in the patterns
 of human experience which will inevitably emerge from new technological
 development." - McLuhan, Report on Project in Understanding New Media,
 Part VII(Exhibits), p.i, 1960;